On August 15, 2019, as part of the Chapeau and Mosfur 2019 exhibition in Moscow, an international forum on promoting the sale of fur garments was organized by the Russian Fur Union and the Association of Retail Companies with the support of the Ministry of Industry and Trade of the Russian Federation and the International Fur Federation (IFF) .
The objectives of the forum were to inform potential consumers, as well as participants of the fur industry, that natural fur is not only a beautiful material for creating garments, but also environmentally friendly natural material with a rich heritage, which has no negative impact on nature, unlike fake fur, which attracts designers, sellers and consumers with its diversity, which is a responsible choice for people who care about ecology and which is in trend during all seasons of the year. Talk about transparency and traceability in the fur industry at all stages of the production chain, inform about the current status of the fur industry and innovations in the product labeling system. Give practical recommendations on modern methods of selling fur products and promoting sales of fur products, including online sales. Talk about tools to counteract the aggressive policy of animal rights activist and manufacturers of fake fur.
The forum was attended by representatives of the Ministry of Industry and Trade of the Russian Federation, the Federal Customs Service, the Center for the Development of Advanced Technologies, the International Fur Federation, as well as representatives of the international fashion industry.
In his opening remarks, the President of the Russian Fur Union, Sergey Stolbov, greeted the participants of the forum and spoke about the current situation in the fur industry.
The chairman of the board of directors of the company Snezhnaya Koroleva Vugar Isaev spoke about the modern format of trade in fur products.
The Deputy Director of the Department of Light Industry and Timber Industry of the Ministry of Industry and Trade of the Russian Federation, Irina Ivanova, spoke about the innovations in the legislation in the field of trade in fur products and their traceability.
Tatyana Zybleva, Deputy Head of the Main Directorate of Customs Control after the release of goods, spoke about transparency and traceability in the fur industry at all stages of the production chain, as well as the implementation of labeling system for fur products.
Vera Volkova, project manager of the Light Industry at Center for the Development of Advanced Technologies, made a presentation on the current situation in the system for marking fur goods and on a single directory of goods.
Director of Standards and Sustainability of the International Fur Federation Paul Stockall made a presentation on the international traceability project FURMARK, and also touched on the ban on trade in natural fur in the United States.
Director of Communications of the International Fur Federation Neville Thurlbeck gave practical recommendations on how to counter animal rights activists online and in real life. He talked about the latest IFF projects to expose the activities of animal rights organizations and debunk myths about the fur industry.
The famous designer Igor Gulyaev spoke about fur in the trend of modern fashion.
During the discussion, issues of promoting natural fur at the Sojuzpushnina auction, practical experience in export-import transactions, certification of fur products were discussed, and a project of the Russian Fur Fashion Week was presented.
During the forum, participants were able to ask speakers questions of interest.